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An NCP epidemic in 2020 has completely changed the situation that the concept of "cloud office" was hot and difficult to land: more than tens of billions of cloud office applications, even "absolute" giants such as Dingding and enterprise wechat have "downtime". :
Although most apps are free and special during the pandemic, everyone in the industry knows that "this is an unprecedented 'seeding'". Its long-term economic value is difficult to evaluate with "money", and it will even become a milestone in the transformation of social production and life patterns. This also makes people "more confident" in the future development of the "conference system" industry.
newness technical framework, enabling cloud office
The large-scale deployment of domestic teleconferencing and video conferencing systems can be traced back at least 25 years to the application of central provincial private networks. Moreover, today's technology and the technology of that time, in terms of "compatibility", can actually "inherit in all aspects". Even the oldest systems are still able to operate reliably in today's "cloud office" system.
——This is the biggest feature of "cloud era" conference video and telecommuting: from private network and special equipment to public network and public equipment; From a closed technology system to an open intelligent ecology. This change not only effectively inherits all the hardware and software legacies of telecommuting, teleconference, and history; also can Very good compatibility with a wide range of new smart devices.
The 25-year history of domestic teleconferencing and video conferencing is a "no threshold" from "extremely high threshold" to the current "wechat multi-party video" and "no threshold" that anyone can play! This is the reason why cloud office can be quickly landed and popularized during this epidemic.
That is, the "cloud-based conference control center" + "a variety of special or general intelligent devices as the core of the application platform", constitutes a new technical framework that can be rapidly deployed and rapidly expanded - this is different from traditional teleconference, video conferencing, which requires communication private networks or professional bandwidth. A pattern that requires its own conference host and a bunch of specialized equipment under proprietary protocols. This all-round upgrading of the industrial technology framework is also promoting the structural adjustment of the "teleconferencing" industry.
Transition from professional equipment vendors to cloud service vendors
In the cloud office boom triggered by the epidemic, the "high fever" of video conferencing companies only lasted "about a week before the start of construction on February 10." After that, whether in public opinion or in the securities market, this boom has had a "structural adjustment" : that is, cloud service manufacturers instead of video conferencing equipment companies, standing on the air.
The nature of this pattern is closely related to the changes in the status of manufacturers under the new technological framework. Ten years ago, the video conferencing industry was dominated by "host vendors". Enterprises need video conferencing systems, they need to deploy their own "conference host" - that is, a dedicated multi-channel video live server product. The performance of this multimedia server is basically the same as the "network bandwidth", which fundamentally determines the "experience and performance" of a remote video conferencing system.
Today, however, meeting hosting has given way more to "cloud services" : Through the cloud's powerful concurrent capabilities and data channels, especially the cloud's redundant hardware and software capabilities, it greatly improves the convenience of video conferencing system deployment and expansion - the so-called "conference host" on the market today is more "intelligent conference room host", which assumes the access output and intelligent iot control tasks within the intelligent conference. This is completely different from the traditional video conferencing host, which mainly controls "concurrent applications".
In addition, the progress of basic hardware is the key to the realization of cloud office: such as 5G wireless network, such as the popularization of optical fiber broadband: during the SARS epidemic in 2003, Beijing Xiaotangshan Hospital was connected to the 512K network, and today Wuhan Huoshenshan is a double gigabit network of 5G+ optical fiber - a bandwidth difference of 2000 times.
From the performance of multimedia processing equipment, HD, full HD processing system is not only "popular" and "cheap" : the cost only needs 100 yuan level to achieve smooth application. This cost is one-tenth of what it was 10 years ago and one-thousandth of what it was 20 years ago. More equipment, lower costs, better multimedia information processing capabilities, which makes "cloud video" applications can be unlimited penetration, providing another major foundation for cloud office.
On top of these two points, a large number of "smart devices" : smart projectors, smart conference screens, smart phones, smart TVS can all become "terminal" devices for cloud office and remote conference. Fifteen years ago, the famous "telepresence" application is now "cabbage". ——Professional video conferencing and video conference room equipment manufacturers have quickly degraded into "ordinary office appliances" manufacturers.
"Low threshold, despecialization, low cost, high popularity", this is the "core direction" of the progress of video conferencing over the past decade. It has also dominated the changes in the industrial pattern, and today's "cloud office" boom under the NCP epidemic.
Cloud office, video conferencing popularity, still need "professional equipment"
Based on "intelligent hardware" and "intelligent ecology", the "professionalism" of cloud office has faded. Let more people, more small and medium-sized enterprises, can flexibly enjoy the science and technology dividends, intelligent office mobility convenience.
However, this does not mean that "professional" devices are leaving the "video conferencing market" : Professional devices are being redeployed in new ways in the "work environment" from the office to the conference room to the home, and even bring about the rise of "new application giants."
For example, smart conference tablet products have developed rapidly in the past two years, becoming the "intelligent" protagonist of many high-end conference rooms. For example, hardware screen transfer devices and intelligent conference room hosts have also appeared, providing a "one-stop" access experience for the conference room, improving the conference organization and application portability with the participation of multiple intelligent devices. In addition, some people with long-term home office needs have also chosen to give up TV screens - because the brightness of the TV is very high, not suitable for close viewing - and choose professional conference display screens, or large-size PC display products.。
In this regard, industry experts pointed out that from the conference room, office and desktop office, home office, mobile office four scenarios, behind the concept of cloud office, not only "cloud services" will continue to grow, professional hardware equipment, including display, interaction, connection and management products, will also enter a new era of "differentiation and focus" development. Although a variety of smart devices can "Cram at the last minute" as a cloud office, cloud conference hardware platform, but the poor experience, health is not up to standard and other issues, determine the cloud office era, will inevitably need from video, audio, machine hearing and vision, to the network master control equipment including "specialized" products.
"Conference companies from the main 'whole system', to rely on the cloud, from the service, and take into account terminal products, this change is happening —— cloud office and video conferencing more and more consumer, but not 'consumer products to replace professional products', but professional products more with the cost and flexibility of consumer products experience."
"Cloud" + "end", depicting the future office and video conferencing landscape
In the future, cloud office, teleconferencing, video conferencing and network education all need to take "cloud" as the core business platform. This has been the basic consensus of the industry. In this regard, Ali, Tencent, the three major telecommunications companies are naturally the "biggest beneficiaries." Education network will also establish a special national education "cloud" platform.
However, in the context of the highly centralized "hardware side" of cloud services, there will also be decentralized competition on the software platform and system side: to create first-class cloud application systems and server products, such as Ali Ding Ding, which is considered to be a new business model outlet, as well as high-quality Internet traffic window. Giant enterprises and traditional software video conferencing enterprises have already "in-depth layout" and exerted all-round force.
On the other hand, the "device side" of remote video applications is now the "early" start stage. Taking smart conference tablets as an example, about 300,000 units were sold in 2019. This amount is almost negligible for the number of corporate conference rooms in the country of 20 million. Industry insiders believe that there is at least 10 times the room for growth.
The cloud office scene is not only the needs of meeting rooms, but also includes office desk products - the latter includes two types of home and workstation. Why do you need desktop equipment when you have professional conference room equipment? The answer lies in cross-regional communication, which may be 1 to N, at which time the demand for desktop-level cloud office software and hardware will appear, and become a "limited unit price" but a huge market.
From the perspective of technical categories, cloud office terminal equipment is also more complex, from intelligent computing, display and voice, network control to intelligent Internet of Things, etc., are possible "implant technology". And in the product design, you can also not be limited to the traditional "equipment" brick shape, more creative: especially home office products.
Industry research believes that cloud office is entering the real landing period. The large-scale practice under the NCP epidemic will strongly promote the popularity of the cloud office concept. Moreover, the value of such systems may expand from the "office" dimension to learning, training, and social domains. Relying on "cloud" + "end" entrepreneurship and innovation boom will rise one after another, entering a new period of "competition".
5G+ brings the super imagination of the "cloud economy"
Cloud office, remote video applications, at least meeting rooms, offices and work stations, home, mobile four scenarios; It involves four technical fields: audio and video technology, communication technology and software service. But what really puts these factors together is "communication and intelligence." That is, 5G+ is the foundation of the "all" cloud economy!
At present, the domestic 5G construction is entering an unprecedented period of high tide. From outdoor network to indoor network, technology continues to mature, products continue to come out, and investment continues to increase, which will greatly help the popularity of cloud applications: 5G and 4G have great "video application differences". That is, the bottleneck and real-time problem of 4G upload speed will be completely solved in the 5G era. This will be the "key foundation condition" for cloud applications to be very popular.
China Telecom, China Unicom, China Radio and Television three operators in the country to jointly use 3300-3400MHz frequency band frequency for 5G indoor coverage, this system and business model innovation, is conducive to lower economic and time costs, to achieve 5G applications quickly landing and business model breakthrough. In the 5G communications era where co-construction and sharing have become the mainstream, the market deployment speed is eager to exceed previous expectations.
"With 200 million people and 20 million businesses working from home, this is a microcosm of the future potential of the cloud economy." Industry experts point out that the cloud economy has reached the point where everything is ready. Now the main lack of app habits and popular products. The NCP epidemic greatly accelerated the development and cultivation of new application products and application habits. With the cooperation of 5G network construction, cloud office, remote conference, video conference, network classroom, and family network social will usher in a golden stage of large-scale development.